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  • Why Building a Brand Is the Most Viable SEO Strategy by @bsmarketer
    on December 18, 2017 at 2:00 pm

    It’s time for smaller brands to invest more into brand building to compete with big brands in Google SERPs.The post Why Building a Brand Is the Most Viable SEO Strategy by @bsmarketer appeared first on Search Engine Journal. […]

  • 7 Traits That REALLY Define Quality Content by @LarryKim
    on December 18, 2017 at 1:00 pm

    What is quality content? Your definition is completely wrong. Here's what actually defines quality content.The post 7 Traits That REALLY Define Quality Content by @LarryKim appeared first on Search Engine Journal. […]

  • AI marketing and the journey through the uncanny valley
    on December 18, 2017 at 12:30 pm

    “Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death in the 23rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, even […] The post AI marketing and the journey through the uncanny valley appeared first on Search Engine Land. […]

  • Facebook Expanding AR Studio, Instagram Hashtag Following and Recommended Posts, WhatsApp Updates
    on December 16, 2017 at 11:00 am

    Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook expanding AR Studio with Joel Comm, Instagram hashtag following and [...] This post Facebook Expanding AR Studio, Instagram Hashtag Following and Recommended Posts, WhatsApp Updates first appeared on . - Your Guide to the Social […]

  • Marketing Day: Optimizing for voice search, integrating display with search and video & the impact of poor data
    on December 15, 2017 at 10:46 pm

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. […]

  • SearchCap: Net neutrality, AdWords grants & EU licensing fees
    on December 15, 2017 at 9:00 pm

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Net neutrality, AdWords grants & EU licensing fees appeared first on Search Engine Land. […]

  • SEO in 2018: Optimizing for voice search
    on December 15, 2017 at 7:53 pm

    Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice. […]

  • European press agencies push for licensing fees for their content from Google, Facebook
    on December 15, 2017 at 5:32 pm

    It remains to be seen whether European legislators and regulators will pick up the cause, but there's a possibility that they will. The post European press agencies push for licensing fees for their content from Google, Facebook appeared first on Search Engine Land. […]

  • How to integrate display with search and video
    on December 15, 2017 at 4:55 pm

    Columnist Grace Kaye walks you through a multichannel approach to search, display and video that will bring about more effective bidding and better personalization. […]

  • Optimizing for Hanukkah: Sometimes it’s still strings, not things
    on December 15, 2017 at 4:39 pm

    Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it's not perfect yet. The post Optimizing for Hanukkah: Sometimes it’s still strings, not things appeared first on Search Engine Land. […]

 

 

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